Planning a trade show is a multi-dimensional process that can seem overwhelming at times. In order to keep up with the latest trends in trade show technology, your marketing strategies must be constantly evolving. Needless to say, your job as a trade show marketer extends far beyond the trade show booth.
Here at Trade Show Attractions, we strive to bring you informative articles, helpful hints and news on the latest trends in the trade show industry that will help you drive traffic to your booth, make connections with potential leads and get the sales results you need. After all... that’s what we’re here for!
If you’re reading this article, you’ve more than likely been to your fair share of trade shows. You’ve got the networking part down. You’ve watched the speakers. You’ve seen so many booths that it’s hard to remember more than a few. Now, your company has assigned you the task of coordinating a trade show exhibit more
If you’ve ever been to any type of event, large or small, for profit or for charity, chances are it had at least one sponsor. Take sports for an example: It’s pretty hard to imagine watching a game on TV without commercials for auto insurance and fast food. Even smaller events like a charity 5k more
Current trends show that upwards of 70% of companies are investing in sustainability. These companies are planning ahead for our planet’s future, while also showing their clients that they care. The trade show industry is considered the second most unsustainable industry in the world, generating 600,000 tons of waste a year. How? The mountains of more
You may exhibit at trade shows to develop sales leads, but you have plenty of competition from other vendors with the same idea. Even if fellow exhibitors present a completely different product, you still vie with them for the attention of attendees who are making their way through the show maze. To ensure that your more
The job of a trade show marketer is not easy by any means. Your goal is to generate as many good leads as possible. To boost your booth traffic, you attempt to lure visitors to come to your booth with exciting convention games and promotions. This technique is a great way to drive traffic to more