The Best Trade Show Giveaways | The Essential Guide


While it’s important to make an excellent first impression with people visiting your trade show booth, you should also give them something valuable to remember you by when they leave. Added value, and providing that for your visitors will create a lasting impression well after they’ve gone home. One effective way to do that is by offering high-impact, cost-effective trade show giveaways.

Physical Giveaways: A Lasting Impression

In an increasingly digital world, there’s still plenty of room in the trade show arena for branded souvenirs. There’s something about having a tangible reminder of a memorable experience, and the hard numbers attest to this. According to the Advertising Specialty Institute (ASI), people actually hold on to trade show giveaways anywhere between 8-12 months. In terms of promotional value, that means a lot to your brand! So you should seriously consider the best trade show giveaways for 2019 that will get your brand in heavy circulation.

5 Best Trade Show Giveaways

1. Desk Items

Paper clip holder with company logo available made to order at Promotion Store.

For something seemingly “old school,” you’d be surprised how popular pens, notebooks, magnets, calculators, mouse pads and other desk items are at trade shows. Given that most of your attendees probably work out of an office of some kind, chances are they’re going to need these items. Not only do you get to put your logo, website, and other information about your brand, they’ll also get good use out of your handy giveaways.

2. Tech Accessories

Again, office workers use technology all the time, so this type of trade show giveaway is hard to pass up. Whether it’s cables and cords, USB flash drives, USB hubs, mice, laptop sleeves, power banks or keyboard brushes, these everyday items can help market your brand in a practical way.

3. Drink-Ware

tumbler cup with logo in center available made to order at promotion store.

Who doesn’t like a nice, hot beverage to start their day or a cold one to cool down? Drinking is a human necessity, so this trade show giveaway is the perfect opportunity to meet this need. The obvious benefit is that you get to feature your company logo and other information on this item. That’s a win for you because the user gets exposed to your brand over and over as they quench their thirst.

4. Travel-Ware

Luggage tag with branded logo made to order at promotion store.

Trade shows often equal travel, so this is a no-brainer. The jet-setters are going to appreciate trade show travel items like luggage tags, travel kits, or TSA-approved personal effects like lotion, sunscreen, and locks. Like the other items on this list, you can easily personalize them with your brand, so your visitors will remember you on their next flight.

5. Calendars and Organizers

Calendar with branded logo in center available made to order at promotion store.

Even currently, you’ll find that a lot of people still take the analog approach when it comes to planning their week (or month). That’s why trade show giveaways like these aren’t going away soon. Even though you could quickly open an app to schedule a meeting or remind you of an upcoming event, there’s a sense of satisfaction from scribbling it down instead. Offer your visitors a branded notebook or calendar with your logo and make a lasting impression on their desks! Studies also show that when people physically write down their goals or objectives, they are most likely to achieve them.

Thanks For The Memories & Swag

Trade show giveaways aren’t just appealing because they’re free. They’re also a small token of gratitude for your visitor’s time, and it creates goodwill in the process. So, don’t forget to stock your booth with these items to promote your business and increase your brand appeal. While you’re at it, you should also get a little help from a trade show promotions specialist before your next event. Check out more options at PromotionStore.com, or you can reach us at 800-573-3111 to get a full range of budget-friendly giveaway items to suit every type of industry or market. Give yourself one less thing to worry about and give us a call today!







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You can see who we've worked with near you that you might know for a reference by browsing our hierarchical portfolio directory below. For trade show games, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver. For trade show marketing ideas, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver. For convention games, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver.