Trade Show Games That Draw a Crowd



In recent decades, the art of trade show promotion has evolved. Gone are the days when all you had to do was set up a modest booth and have a stack of brochures ready. Nowadays, it takes something more to stand out in a sea of competitors who are trying to attract the same market you are.

While trade show displays, banners stands, and booths are all important, you need to step up your marketing game in today’s climate. As such, using trade show games can boost your brand while creating a fun experience for your visitors in the process.

Trade Show Games: An Underutilized Tool

According to a 2017 study by the Center for Exhibition Industry Research (CEIR), while most attendees play games at booths (67%), only a few companies actually (7%) use them. That’s why it’s in your best interest to invest in trade show games at your next event.

#1: Go Social

If you want to stay relevant, social media is a must. While this is probably part of your marketing efforts in general, you can also work social media into one of your trade show games.

For instance, you could encourage attendees to post on Facebook or Twitter and offer prizes as an incentive. They can either post a simple status update or upload a photo and include a marketing-friendly hashtag.

After that, ask them to check your social media page for contest results. That way, you can get people to engage with your brand both offline and online.

#2: Play Matchmaker

This game involves stickers which feature your logo or another image related to your brand. But here’s the twist: alter the design of each pair of stickers in a distinct way.

As you distribute them to visitors, ask them to stick it somewhere conspicuously on their clothes. Then if they find the other person with the same exact sticker, they can both claim their prize at your booth.

This is a great way to get your brand seen throughout the venue and get people talking about you at the event.

#3: Video Games/Arcade Games

This can be a good draw if your staff does an excellent job of riling up the crowd and keeping them engaged. Console-based games (e.g., Xbox or Wii) feature casual, socially-oriented games that focus on music, dancing or sports.

Classic arcade games are also a hit, such as air hockey, foosball or basketball toss. These will get attendees invested in a friendly competition, help you break the ice and talk about your brand.

#4: Bean Bag Toss

Sometimes, you don’t always have to go high-tech. Favorites like this one allow you to prominently display your logo on the board or on the bean bag themselves. Get two sets of these and have attendees to go head to head in a fun-spirited game that throws back to their childhood days.

Like the other trade show games, you’ll want your staff or emcee to encourage players and keep energy levels high for maximum engagement.

#5: Get Your Quiz On

Game and quiz shows are accessible and entertaining, so this format can also work well for you. You don’t have to reinvent the wheel – model your trivia game after the classics like Wheel of Fortune, Jeopardy! or Who Wants to Be a Millionaire.

To make it as relevant as possible, customize your questions and build them around the industry you’re operating in. It will take a little panache and some planning on your part, but when done right, you’ll make it easy for attendees to jump in and join the fun.

The Best Trade Show Games Bring Fun And Business Together

All in all, contests and interactive booth games will make your corporate event a memorable experience for visitors. With these trade show contest ideas, you’ll keep things from going stale and get potential customers interested in your company.

And if you really want to seal the deal with your future clients, you can speak to us about coming up with a customized setup for you. Aside from Trade Show Games, we’ve got other features that will set you apart from the competition and blow them out of the water.

Get in touch with us today at 800-573-3111 and one of our Trade Show Promotions Specialists will help you shine at your next convention!







Leave a Reply

Cash Cube Money Machine Promotions

Prize Wheels Direct Wheel of Chance Sales and Rentals

Treasure Chest Lucky Key Promotions

The Prize Vault Prize Safe  Rentals and Sales

Custom Plinko Boards and Plinko Game Promotions

Prize Decoder Traffic Ticket Promotion


You can see who we've worked with near you that you might know for a reference by browsing our hierarchical portfolio directory below. For trade show games, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver. For trade show marketing ideas, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver. For convention games, cities we serve include New York City, Los Angeles, Chicago, Brooklyn, Queens, Houston, Philadelphia, Manhattan, Phoenix, The Bronx, San Antonio, San Diego, Dallas, San Jose, Indianapolis, Jacksonville, San Francisco, Austin, Columbus, Fort Worth, Charlotte, Detroit, El Paso, Memphis, New South Memphis, Baltimore, Boston, Seattle, Washington, and Denver.